Author: Juan Cervantes

I’ve noticed over the last few years that many people really struggle to think about the long-term. We live in a bottomless pit of information where social media influencers and ‘life-coach’ gurus (whatever the hell that is) promise quick-fix ways to reach 6-figure salaries whilst ‘living life to the full’. PTs who’ve dieted in a completely unattainable way for months and taken a plethora of drugs for one photoshoot promise you their airbrushed physique if you follow their 8-week program, and people lap it up, just working out to look good on their Ibiza holiday. Every month there’s a new…

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Lockdown means the vast majority of us now have a shed load of time on our hands, and there’s a plethora of posts motivating people to invest in themselves, which is great. Most of these are aimed at achieving home training goals, learning a musical instrument or language among other common goals people have that they often never get around to achieving. I’m all for this, but I’ve not seen much on persuading people to cook and sort out their nutrition, which surprises me. Now might be the best time ever to tackle any nutrition faults you have. If you’re…

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There’s a general consensus among all promoters at the minute. Pull-outs are happening at ridiculous levels compared to the stoic good old days. The rapid rise of social media out of nowhere often takes the blame, with the cliched post of the keyboard warrior with 32 agreed fights and 32 pull-outs going viral…on social media. While there may be a few individuals not far from that, in most cases it’s a slightly more complex issue that goes deeper. I feel a little sorry for young fighters coming into the game now compared to when I started. I had my first…

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